Topic: Panel Discussion on Back to Business
Clinics have reopened, safety protocols have been observed more than ever, and we are back! Back to business.

Topic: Body Contouring: The art of reshaping

Topic: Setting up your clinic and training yourself! – Dr. Aparna Santhanam
Watch Dr. Aparna Santhanam, Holistic Clinical Dermatologist with Kanishka Ramchandani, Consulting Editor, Aesthetic Medicine India. In this engaging conversation, Dr. Aparna throws light on the need to constantly upgrade your knowledge of aesthetics while having a stronghold on clinical dermatology. She also listed out tips on establishing your own clinic.

Topic: Dr. Anju Methil on Clinic Management
Dr. Anju Methil speaks on protocols that can be set as part of clinic management post COVID-19, and shares some top tips for running a successful practice in conversation with the Executive Editor of Aesthetic Medicine Shriyal Sethumadhavan.

Topic: Upper Face Rejuvenation with Fillers
Dr Anuya Anil Manerkar, Consultant Dermatologist, Panache, Mumbai, conducted a live session on upper face rejuvenation with fillers.

Organised by Aesthetic Medicine India, the session focussed on:
• Why would anybody want to get it done?
• Why do the eyes look so tired?
• When is the right time to approach it, and how?
• The maintenance, and much more…

An explicit dermatologist and aesthetic physician, Dr. Anuya Anil Manerkar specialises in providing preventive skin care. She has a strong expertise in skin health through development of corrective methods, controls, and procedures. She is part of the global Allergan complication management team of 120 doctors globally. She has been an Allergan medical trainer in Botox and fillers for four years and has been training in threads and lasers over the last two years.

Topic: Fractional resurfacing evolution: CO2 fractional to nano fractional RF
In Dr. Anil Ganjoo’s words: “The evolution has primarily been due to the quest to develop safer procedures while maintaining the efficacy of the older and more aggressive systems. With the understanding of laser physics, we have been able to play around with the parameters of our different resurfacing lasers to improve the outcomes on our patients to a huge extent.”

Topic: Your practice marketing plan: Path to net profitability

Harshal Limaye, Founder & CEO, Mktg. Doctor, joined Aesthetic Medicine India live to talk about ‘Practice marketing plan: Your path to net profitability’.

He focused on:
Understanding net profitability

• A simple and effective method to write your value proposition (or USP)
• How the annual marketing plan will have a huge impact on “net profits”
• What changes to make on your annual marketing plan to adapt to the COVID-19 crisis

Topic: Permanent Make-up
As part of the Aesthetic Medicine Digital Series, Mrs. Iro Smith, Founder and Director, Iro Smith Wake up with Make-up, joined Aesthetic Medicine India live for an interview with  Shriyal Sethumadhavan, Executive Editor, Aesthetic Medicine India on permanent make-up. 

The interview focused on:
• Permanent Make-up technique
• Treatment conditions for which permanent make-up can be applied
• The procedure
• Pre-preparations and precautions to be taken post the procedure
• How long does it last

Topic: 3-Dimensional approach to anti-ageing
Dr. Sonia Tekchandani, Consultant Dermatologist, Tender Skin International – India and UAE, joined Aesthetic Medicine India live to deliver a session on ‘3-Dimensional approach to anti-ageing’. 

The focus was on:
• Golden Ratio
• Triangle of Youth
• Ageing signs
• Principles of 3D skin rejuvenation
• Medical codes and ageing trigger points
• Practical tips

Topic: How should an aesthetic medicine practice spend on marketing?
Harshal Limaye, Founder & CEO, Mktg.Doctor, joined Aesthetic Medicine India live to talk about ‘How should an aesthetic medicine practice spend on marketing’.  

He focused on:
• What marketing budget is right for you?
• Set smart marketing objectives
• Understanding patient acquisition cost and ROI
• Maximise your advertising spend on Facebook or Google
• How to sustain and grow your practice in the COVID-19 period

Topic: Telemedicine for aesthetic medicine practitioners
Aesthetic Medicine went live to discuss how telemedicine can be the bright spot in India.

Eminent panelists for the session included:
• Apratim Goel, CEO & Medical Director, Cutis Skin Solution

• Sonia Tekchandani, Consultant Dermatologist, Tender Skin International – India and UAE

The session was moderated by Shriyal Sethumadhavan, Executive Editor, Aesthetic Medicine India.

Topic: Thread-lift for facial rejuvenation
Dr Jasleen Kaur, Dermatologist and Cosmetologist, Dr Jasleen’s Skin and Laser Clinic, conducted a live session with Aesthetic Medicine India on Thread-lift for facial rejuvenation.

The session focussed on:
• PDO threads
• COG threads
• Procedure
• Benefits
• Complications

Topic: The Patient Journey: How to find new patients for the aesthetic medicine practice?
Harshal Limaye, Founder & CEO, Mktg.Doctor, conducted a live session with Aesthetic Medicine India on The Patient Journey: How to find new patients for your practice? 

The session focused on:
• Understand the patient journey
• Cross channel marketing to effectively reach your patients
• Build a marketing strategy using the “proven framework”
• Use “The Patient funnel” effectively and convert website visitors into patients
• Patient acquisition in the current COVID-19 situation

Topic: How can you use Botulinum toxin to be your best-selling service
Dr. Apratim Goel, CEO and Medical Director, Cutis Skin Solution, conducted a live session with Aesthetic Medicine India on ‘How aesthetic medicine practitioners can build a rewarding brand online.’ 

The session focussed on:
• Which product to use
• Right dilution and storage
• Applied surface anatomy
• Basic indications
• Advanced indications
• FAQ’s
• How to market

Topic: How aesthetic medicine practitioners can build a rewarding brand online

Ami Savla Hemani, Social Media Expert, Trainer and Consultant, and Founder and Trainer of a Social Media Training Hub, Socialize Store, conducted a live session with Aesthetic Medicine India on ‘How aesthetic medicine practitioners can build a rewarding brand online.’

The session focused on:
• Creating effective and engaging content
• Building credibility, recognition and prestige online
• Ethics of healthcare marketing
• Building successful partnerships
• Do’s and don’t
• Case studies

Topic: Platelet-rich plasma (PRP) for face rejuvenation and hair growth

May 2020 marked the anniversary month for Aesthetic Medicine in India, and in celebration of our anniversary month, we organised the first educational webinar on ‘Platelet-rich plasma (PRP) for face rejuvenation and hair growth’ by Dr Shefali Trasi Nerurkar, MD Skin, Consultant Dermatologist, Dr Trasi’s Clinic & La Piel, on May 2020.

The webinar focused on:
• Introduction to PRP
• Mechanism of action
• PRP pre-requisites
• Technique of preparation
• Face rejuvenation
• Hair growth
• Her experience with PRP

Webinar on Telemedicine with Amit Munjal, CEO, Doctor Insta
As part of the AM Digital series, Aesthetic Medicine went live with Amit Munjal, Founder & CEO, Doctor Insta to analyse the potential of ‘telemedicine’ for the aesthetic community. The live interview also included live polls to understand the mindset of the aesthetic medicine practitioners.

In conversation with Shriyal Sethumadhavan, Executive Editor, Aesthetic Medicine India, he shared insights on –
• How has telemedicine consultation become more relevant for doctors in the COVID-19 pandemic
• Telemedicine platforms for brand building and enhancing reach
• Medico-legal issues involved
• Tips to enhance experience with the telemedicine approach

Topic: Marketing: The revival tool for aesthetic medicine businesses amid economic uncertainties
As part of the AM Digital series, Aesthetic Medicine went live with Dr. Ganesh Lakshmanan, CEO, Kairos Solutions, to share insights on “Marketing: The revival tool for aesthetic medicine businesses amid economic uncertainties.”

In conversation with Shriyal Sethumadhavan, Executive Editor, Aesthetic Medicine India, he has elaborated on –
• Why COVID-19 and subsequent changes in the economic scenario make it important for you to keep marketing strongly?
• Amid economic and business uncertainties, what crucial role marketing has to perform?
• How to keep your clients engaged during COVID-19?
• What are the innovative and cost-effective marketing strategies that can be executed immediately?

Topic: Innovative marketing methods for aesthetic medicine practitioners and clinics to explore
As part of the AM Digital series, Harshal Limaye, Founder & CEO, Mktg.Doctor, went live to share some insights with the aesthetic medicine fraternity on “Innovative marketing methods for aesthetic medicine practitioners and clinics to explore amid the COVID-19 crises”.

The session focused on:
• How can dermatologists and clinics market themselves in innovative ways during the lockdown?
• Marketing tools to engage with patients
• Most effective use of social media to enhance engagement with existing patients and reach out to new ones
• Ingredients for a best-in-class website
• With 25 years of professional experience in marketing and technology, Harshal Limaye is a certified Aesthetic Consultant from The Aesthetic Academy USA.

Topic: COVID-19: Impact and Reviving Businesses
As part of the AM Digital series, Aesthetic Medicine went live to discuss the impact of COVID-19 on the Aesthetic Medicine fraternity and how medical practitioners look at reviving businesses post the lockdown. 

Eminent panelists for the session included:
• Amit Luthra, Consultant Dermatologist, Ishira Skin Clinic, New Delhi

• Apratim Goel, CEO and Medical Director, Cutis Skin Solution

• Meera James, Cosmetic Dermatologist, Founder, Beau Aesthetica Cosmetic Dermatology Clinic and Academy, Cochin and Kottayam

• Sonia Tekchandani, Consulting Dermatologist and Antiaging Specialist, Tender Skin International

• Rashmi Sarkar, Professor, Lady Hardinge Medical College and Associated Hospitals

The session was moderated by Shriyal Sethumadhavan, Executive Editor, Aesthetic Medicine India.

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