Allergan has released the results of their first-of-its-kind worldwide medical aesthetics study, titled the ‘Allergan 360° Aesthetics Report’.
‘Allergan 360° Aesthetics Report’ is a study that intends to explore the mindset and motivations of aesthetically conscious consumers across a variety of ages, races, cultures and genders, as well as the physicians who treat them. The report offers an insight into the definition of beauty across cultures and the manner in which men and women across the world prioritise and go about achieving their aesthetic goals. To develop the report, Allergan tapped into more than 14,500 aesthetically conscious consumers and 1,300 aesthetic physicians in 18 countries. The study found that 28 per cent of global consumers turn to the internet as their first stop when searching for a dermatologist or plastic surgeon for an aesthetic treatment. More than half the millennials surveyed would consider a surgical or nonsurgical intervention to enhance their appearance, with 61 per cent agreeing their overall appearance impacts how successful they are in life. 68 per cent say looking their best is an important part of their daily activities and 53 per cent of consumers globally would consider a non-
invasive body contouring treatment. Speaking about the report, Brent Saunders, Chairman and CEO of Allergan, said, “As a company with worldwide awareness, reach, and brand affinity, we are in a unique position to identify and report on trends and drive change in the medical aesthetics category. It is our responsibility to better understand the perspectives and needs of the patients and physicians we serve, as well as continue to educate consumers.
The study found that 28% (n=14,584) of global consumers turn to the internet as their first stop when searching for a dermatologist or plastic surgeon for an aesthetic treatment and 82% (n=351) of U.S. consumers (ages 21-35) turn to Instagram as their leading source of information.
The Millennial force
According to the report, more than half the millennials surveyed would consider a surgical or non-surgical intervention to enhance their appearance, with 61% agreeing their overall appearance impacts how successful they are in life (n= 928).*
“When the question is no longer ‘if’ I should consider treatment, but ‘when’ I should consider it, the conversation with the physician changes,” says San Diego-based dermatologist Dr Sabrina Fabi. “In the past, we saw patients for aesthetic treatments before a big event such as a wedding or reunion, whereas now we see them on a more regular basis, and they use words like ‘preventative care’.”