Allergan Plc, the maker of BOTOX® Cosmetic, had announced the first-ever National BOTOX® Cosmetic (onabotulinumtoxinA) Day kicking off on November 20, in the US.
The celebration recognised the impact this iconic aesthetic brand has had on American cultural conversation. The idea of National BOTOX® Cosmetic Day was created to engage loyal consumers and healthcare providers, as well as those considering treatment, in a conversation about owning their look, with fewer lines. BOTOX® Cosmetic is the only treatment of its kind that is FDA approved for temporary improvements in moderate to severe crow’s feet, frown lines, and forehead lines in adults.
“Since its approval for aesthetic use, millions of people have received BOTOX® Cosmetic, and there are still millions more who want to get more information,” explains Carrie Strom, Senior Vice President of Medical Aesthetics at Allergan. “National BOTOX® Cosmetic Day is meant to celebrate this iconic product that has become a part of American culture and educate consumers who want to learn more. And just in time for holiday shopping, we are giving the gift of buy one, get one $100 BOTOX® Cosmetic gift cards.”
As part of National BOTOX® Cosmetic Day, Allergan unveiled not just this offer but also ‘Let’s BO-TALK’ and exclusive video content with Jenny Mollen, social media influencers, and healthcare providers. The participants shared how BOTOX® Cosmetic has become a central part of their aesthetic routine.
Actress and New York Times best-selling author Jenny Mollen also helped to foster excitement and conversation around National BOTOX® Cosmetic Day. She is sharing her treatment experience and encouraging women to own their look and their decision to explore aesthetic treatments. “As a working parent of two young boys, things can get hectic, to say the least! When I’m not running around the house trying to be super mom or staring at my computer editing my next book, I try to find time to simply focus on myself,” explains Mollen. “Sometimes, this means breaking away every few months to see my dermatologist for my next BOTOX® Cosmetic treatment. This way I can continue to look like myself, just with fewer lines.”