New research has revealed that 86% of UK customers believe they should be rewarded more often, with 67% saying they think they should be thanked.
The study of 1,253 UK consumers, carried out by workplace and incentives provider One4all Rewards and published in The Magic Word for Business Growth Report, claimed that businesses who do not offer rewards and incentives to employees and customers are potentially losing out as they are failing to keep up with people’s expectations.
The vast majority (86%) of those surveyed said that they would be more likely to make a purchase if they were offered a reward or a simple ‘thank you’ in exchange.
While 68% of consumers confessed that they would be inclined to switch provider if a competitor offered an incentive or reward. This highlights how easily consumers can be swayed, resulting in businesses losing out on custom by not offering rewards or incentives.