Men are opting for several aesthetic treatments and the scope is widening each year. From laser hair reduction for beard shaping, to boosters and botulinum toxin for periorbital rejuvenation, to fillers for chiseling their jaws to energy-based devices for double chin reduction and face lifting, to medical facials for glow, to men-centred skin care, they want it all. When it comes to facial aesthetics, many a times men don’t know what they want. Their complaints could be vague, which may lead you to indulge in a proper probing and assessment to arrive at the exact indication that needs to attention and the appropriate modality to use for it.
The most important areas of concern to the male patient are usually the area around the eyes and the jaw. When addressing the male patient, it is important to keep certain male beauty characteristics in mind.
Skin care in men should remain simple with fewer essential products, as compliance with skin care products is not always good with the male gender. It is not really necessary to have gender-specific skin care as products for different indications work on skins of both genders. Sunscreens should be aesthetically appealing, more-so in men, by maybe using transparent formulations.
Greater outdoor work and non-compliance with skin care makes men to age more poorly compared to women. Hence, they present with more photodamaged skin requiring skin surface treatments. Apart from photofacials, men prefer skin booster treatments and platelet rich plasma treatments.
To achieve aesthetically pleasing male outcomes, gender aesthetics should be respected and the broad fundamentals should be followed in order to achieve aesthetically pleasing “male” outcomes. It is also important to balance the male face and not cause too much masculinity as this may sometimes be perceived as aggressiveness.
Read the feature in detail on Aesthetic Medicine magazine. Click here.