Nouveau Contour permanent makeup launched in India

Netherlands-based Nouveau Contour opens its first PMU centre in Mumbai. Aesthetician Shagun Gupta is the official distributor for the brand in India.

A full-house at Taj Lands End, Mumbai, witnessed the launch of Nouveau Contour in India by aesthetician Shagun Gupta. The event was attended by celebrated dermatologists, cosmetologists, makeup artists, socialites and beauticians. Headquartered in Netherlands, Nouveau Contour is the innovator and knowledge leader in permanent makeup. Shagun Gupta, a practicing aesthetician and micropigmentation expert, is the Indian partner for Nouveau Contour. The first Nouveau Contour PMU centre has been launched in Mumbai. Aesthetic Medicine magazine was their official media partner.

Speaking at the launch, Shagun said, “We are delighted to partner with Nouveau Contour in India. Permanent makeup as a sector has significantly evolved over the years from modest procedure to a superior technique. Nouveau Contour has been the innovator in developing new techniques at the highest standards across the globe. We have seen a great demand for permanent make up applications in the Indian market, thanks to the changing lifestyle and trends.”

Shagun unveiled the Nouveau Contour micropigmentation device to the eager audience. Thereafter, the emcee for the evening engaged her in a discussion about the trends in semi-permanent make-up and the benefits fo Nouveau Contour device. Shagun also answered questions from the audience.

Global trends

Armand Hoes, CEO, Nouveau Contour, was unable to make it to India for the launch but he connected with the audience through a video message. In an earlier quote, he had said, “After having established our presence in 34 countries worldwide, we are now pleased to introduce Nouveau Contour in India. We are privileged to partner with Shagun Gupta as she perfectly understands our brand values and treatment procedures. We are confident of her capabilities, passion and foresight to manage the brand in this region. I take this occasion to congratulate Shagun Gupta on the launch of Nouveau Contour centre in Mumbai. Nouveau Contour remains a leader in each of the countries we are presently distributed. We are extremely optimistic that India will be our biggest market for our global growth.”

Elaborating on their expansion plans, Shagun explained, “Presently we are in the process of launching 5 centres in Mumbai, Pune, New Delhi, Bengaluru and Raipur and plan to expand to 10 centres in the first year of operations. We are now celebrating the launch of our first centre in Mumbai. We are also pleased to introduce Nouveau Contour Fundamental and Advanced Training program in Permanent Cosmetics in India. We believe there will be great degree of acceptance for Nouveau Contour permanent make up applications in the Indian market.”

Highlighting the rising popularity of semi-permanent make-up, Shagun said that it subtly gives your features a whole new shape and definition to boost your self confidence and also saves time on make-up applications. Brows and lips are high in demand in the Indian market. Some of the bespoke packages by Nouveau Contour India include Eyelash Eyeliner, Plain Eyeliner, Lip Micro Pigmentation, Advanced Ombre Lips, Icy Lips and Fashion Powder Brows.

About Nouveau Contour

The development of micropigmentation and microblading has become one of the fastest growing specialties in the beauty industry worldwide. Semi permanent make up is increasingly being used to enhance natural look without having to carry around regular makeup applications. Nouveau Contour techniques create the most natural cosmetic solutions for anyone seeking permanent make-up. The treatment is safe and is carried out with the highest hygiene standards.

For over two decades Nouveau Contour has been the innovator in developing new techniques at the highest standards across the globe. It was the first to introduce the digital pigmentation device, the only one of its kind in the world of permanent makeup. As a premier brand, Nouveau Contour has since grown to be an international organisation with the best production facilities for professional micropigmentation equipments, needles, pigments and training.

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