Business
Practice marketing plan: Your path to net profitability
On May 26, Harshal Limaye, Founder & CEO, Mktg.Doctor, joined Aesthetic Medicine live for a session on ‘Practice marketing plan: Your path to net profitability’. Here’s listing select key takeaways from the discussion: ● Identify what is the aim of
How should an aesthetic medicine practice spend on marketing
On May 19, Harshal Limaye, Founder & CEO, Mktg.Doctor, joined Aesthetic Medicine live for a session on ‘How should an aesthetic medicine practice spend on marketing’. Here’s listing select key takeaways from the discussion: ● Think of marketing as an
Patient’s journey: How to find new patients for your aesthetic medicine practice
On May 12, Harshal Limaye, Founder & CEO, Mktg.Doctor, joined Aesthetic Medicine live for a session on Patient’s journey: How to Find New Patients for your Aesthetic Medicine Practice. Here’s listing select key takeaways from the discussion: • Stop thinking
How aesthetic medicine practitioners can build a rewarding brand online
May marks the anniversary month for Aesthetic Medicine in India. In celebration of our anniversary month, the Aesthetic Medicine Digital Series has lined up a host of educational webinars and virtual sessions that would benefit businesses. One such session was
Telemedicine: Analysing its potential for the aesthetics community
As reported, the telemedicine industry is expected to create more than US$5.4 billion market opportunity by 2025. Also, India’s telemedicine guidelines issued in March 2020 have clarified regulations for start-ups and investors. As part of the Aesthetic Medicine Digital Series,
Marketing: The revival tool for aesthetic medicine businesses amid economic uncertainties
As part of the Aesthetic Medicine Digital Series, Dr Ganesh Lakshmanan, CEO, Kairos Solutions, went live in an interview with Shriyal Sethumadhavan, Executive Editor, Aesthetic Medicine India. The focus was on how Marketing can serve as a revival tool for
Social media lessons for medical practitioners during the lockdown
Every brand out there is talking about the value of having a social media presence and the returns it claims to reap. From grandchildren to grandparents, everyone is now active on some type of social media platform. Companies across various
Innovative marketing methods for aesthetic medicine practitioners and clinics amid the COVID-19 crises
The AM digital series is taking of in a big way. A series of live webinars, interviews and demos have been taking centre stage in the weeks to come as we build engaging content for our aesthetic medicine community. On
During this COVID-19 outbreak, we have closed the clinics and are consulting online: Dr Shefali Trasi Nerurkar
During these challenging times of COVID-19, Dr Shefali Trasi Nerurkar, MD Skin, Consultant Dermatologist, Dr Trasi’s Clinic & La Piel, has been working towards maintaining morale for both patients as well as staff. With the clinic closed and online consultations
During lockdown, we are sharing skin educational videos on social media and our website: Dr Rinky Kapoor
Dr Rinky Kapoor, Consultant Dermatologist, Cosmetic Dermatologist & Dermato-Surgeon, The Esthetic Clinics, is a cosmetologist as well as is associated with some of the best dermatology hospitals in India. At her cosmetic dermatology clinic, Dr Kapoor ensures that people who
