Social media has become one of the first checkpoints for patients – even if they come through a strong personal reference. They will still check your Google reviews, scroll through your social media feeds, and analyse what you post or write – everything is visible and open to judgment. About three months ago, a distant relative of mine had a ...
Public relations (PR) is becoming a powerful force in the Indian aesthetic medicine landscape, which is evolving at a remarkable pace. In 2024, the market stood at $600 million and is projected to more than double to $1.27 billion by 2033, growing at a CAGR of 9 per cent. More broadly, the medical aesthetics market, including devices, is expected to ...
As aesthetic medicine practitioners, do you believe that medico-legal issues and the law are unimportant in running your business? Or that your field is immune because patients love you? What happens when you receive a negative Google review? It is time to take law seriously – your practice, growth, sales, and marketing teams must understand that we operate in a ...
HR practices are often seen as the backbone of any organisation – driving more than just hiring and payroll by fostering culture, enabling growth, and aligning individual aspirations with business goals. In the dynamic and fast-evolving world of aesthetic medicine, these practices can significantly influence clinic performance, team morale, and patient satisfaction. Amrita Chowdhury, currently serving as Vice President & ...
Design for aesthetic clinics requires a unique approach because we are not dealing with traditional patients. Unlike conventional healthcare, where patient care dominates, aesthetic practices cater to users and consumers. These individuals seek cosmetic enhancements much like shoppers browsing for services in a retail store. With that in mind, here are five important aspects that influence clinic design from a ...
As aesthetic clinic owners, practitioners and entrepreneurs, you already know how immersed you are in patient care. But it is the business-side systems and processes – when fine-tuned – that truly empower effective growth. When mapping your success, the priority is not your location or the latest technology – it starts with you and your vision. In the first three ...
Dr Mir Shahnawaz, founder of DERMIS, recently discussed advances in treating atopic dermatitis at the RAD Symposium in Jaipur. India’s top dermatologists attended the event, which focused on groundbreaking developments in skin health and innovative treatments. A key highlight was the discussion on Abrocitinib, a JAK1 inhibitor, which has shown promising results for treating moderate to severe atopic dermatitis. Atopic ...
Did you know The Aesthetic Society has achieved a remarkable milestone by expanding its Global Alliance Partners programme? Through new Memorandums of Understanding (MOUs), the Society has partnered with 31 leading international aesthetic surgery organisations. This expansion highlights the Society’s dedication to global collaboration and advancing aesthetic plastic surgery. The new partnerships span six continents, highlighting the Society’s global reach. ...
Actress Nayanthara, a prominent South Indian star and Bollywood debutante, has addressed rumours about her appearance and cosmetic procedures. In a recent interview, she rejected speculation about her face and explained the natural changes in her appearance. For years, rumours have circulated about Nayanthara undergoing plastic surgery to alter her facial features. However, she clarified that she has never opted ...
As more people seek out non-invasive treatments and cutting-edge technologies, the medical aesthetics market is booming. With options like injectables, laser therapies, and body contouring, this market is transforming aesthetic medicine. The industry is set to expand significantly as it adapts to changing consumer preferences and introduces innovative solutions. In 2023, the global medical aesthetics market was valued at USD ...