In the burgeoning skincare industry, a plethora of products have emerged, spanning various categories from skincare to wellness. Dermatologists have made a noteworthy entry into Indian markets with self-funded brands. Skincare experts seek to offer solutions honed through years of study of the Indian skin.
Many skincare experts are taking it upon themselves to fill the gaps in the Indian skincare market with enterprising skincare products through self-funded brands. There are various factors involved in this entrepreneurial decision. Some gaps have troubled this generation of dermatologists and launching products is their way of dealing with it. Some of them have shed light on the matter.
Filling the Gaps in Skincare
The recent surge in the skincare industry has prompted dermatologists and other skincare experts to introduce their products in India, leveraging their expertise to address the specific needs of Indian skin. Some of these experts unravelled the intricacies of launching a skincare venture and the unique solutions they brought to the market.
Innovative Approach by Skincare Experts
A Mumbai-based consultant dermatologist, Dr Aakriti Mehta is a founder of Derma Decode. She built the brand on a decade of experience consulting with skincare brands. Noticing gaps in prescribed skin routines, she identified the need for simplified solutions. Derma Decode launched in 2023 with a focus on reducing the complexity of skincare routines.
For instance, the Derma Decode sunscreen is designed for easy reapplication, acknowledging the necessity to reapply every two hours. Aiming to simplify retinol use, she introduced a beginner’s retinol, addressing common struggles faced by patients. Her product line also includes two scalp serums.
Skincare experts like Dr Mehra emphasize the importance of solving consumer problems. She cautions against entering the market solely for trends. Her brand prioritises organic marketing strategies such as word-of-mouth for growth. Introducing skincare products with study-backed power requires significant trademarking. It is a herculean task worth undertaking to provide simple and innovative solutions.