Power Gummies ropes in superstar Shraddha Kapoor as brand ambassador
Health and dietary supplement brand, Power Gummies, known to revolutionise the Indian market with their nutritional format of chewable and tasty vitamin gummies, partners with powerhouse Shraddha Kapoor as their first brand ambassador for their gorgeous hair and nails gummies line. Versatile, lively, and charismatic, Shraddha Kapoor has been roped in as the face of this line, that effectively addresses growth, damage and hair fall issues.
Power Gummies has created a stir in the market by touching over 200,000 lives, inspired more than 100 celebrities and over 2,600 influencers by paving the way to good health through simple, tasty and effective ways. The company’s mantra, “Health Powered by Happiness and Backed by Science”, has been instrumental in making health and body goals effortless and easily achievable.
The new and empowering association with Shraddha Kapoor, for the Power Gummies – Gorgeous Hair & Nails Vitamin Gummies, is a means to spreading its wellness philosophy and vision to millennials. An icon in her own right, Shraddha complements the brand’s values and ethos and shines a spotlight on the concept of ‘Happy Hair Everyday’.
Commenting on the association, Divij Bajaj, CEO & Founder, Power Gummies, mentions, “Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively, and sparkling personality knits a perfect horizon and panache for our brand. Altogether, a power-packed blend that enables what we envision for our brand. She personifies the key prepositions of changing trends of beauty, health, and fitness. We are ready to thrill the gen-next customers together with Shraddha. Through this association, we aim to help a wider range of people to move towards preventive care and nutrition for the health of their hair and nails. Ninety days with Power Gummies and you can see a 22 per cent increase in hair growth, a 65 per cent decrease in hair fall, and 10 per cent improvement on nail growth!”
Representing and resonating with the brand, Shraddha Kapoor reiterates, “As an actor, my constant battle is to maintain my hair health after never ending hairstyling, which is a must for me. Wherein, something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take two gummies a day for my daily nutritional intake. I always wanted some easy resort to solve it for me. Power Gummies are just mind-blowing and totally, hard to resist. Also, it is the only gummy brand in India with proven results and clinical trials – with 65 per cent decrease in hair fall, and a 35 per cent decrease in hair loss on day 90! Being fit and healthy should be the most prime factor for customers in today’s time. I feel my best when I am healthy and that makes me excited to be on board with Power Gummies and look forward to how gummies change it for you all and become a part of everyone’s lifestyle just like me.”
The tasty unisex vitamin gummies are vegan, gluten-free, gelatin-free, and cruelty-free, which is a key reason for Shraddha Kapoor’s association with the brand.
Digging deeper into fulfilling customer interest assurance, the brand ensures product efficacy with each of their gummy formulation going through a series of clinical trials over 90 days of regular consumption with their research partner firm Mprex Healthcare. Some interesting scientifically backed facts were found as a 22 per cent increase in hair growth rate, 10 per cent increase in hair density on day 90, 65 per cent decrease in hair fall, 35 per cent decrease in hair loss on day 90, and 10 per cent improvement in nail growth. The products are FSSAI approved, FDA compliant and scientifically backed on biotin-based research gummies making them safe and suited for all. An impeccable amalgamation of Biotin, Zinc, Folic acid, and 10 other essential vitamins and minerals that act as a panacea for holistic nutrition needs.