Chosen by Dermatology has appointed Rahul Harish as its new Chief Business Officer (CBO). The appointment strengthens the company’s leadership team as it pursues its next growth phase in India’s dermatologist-led skincare market.
Harish will lead the company’s commercial strategy and oversee business expansion. He will also focus on driving revenue growth and strengthening go-to-market capabilities across digital and offline channels. The company expects his leadership to support long-term business growth.
Extensive experience in consumer businesses
Harish brings more than 15 years of experience across fast-moving consumer goods (FMCG) and e-commerce. During his career, he has led business strategy, category management, sales operations and profit-and-loss management. His background includes building and scaling commercial operations for consumer-focused brands.
Before joining Chosen by Dermatology, Harish spent four years at Purplle.com. He managed a large profit-and-loss portfolio while contributing to the company’s rapid growth. He also helped double online revenue through digital-first strategies and strategic brand partnerships. In addition, he led cross-functional teams of more than 60 professionals.
Earlier in his career, Harish held leadership positions at General Mills, Jubilant FoodWorks and MTR Foods. These roles strengthened his expertise in commercial strategy, sales leadership and category management.
Focus on commercial growth
In his new role, Harish will oversee the company’s commercial operations and channel expansion. He will work closely with leadership teams to improve revenue streams and strengthen market reach. His appointment aligns with the company’s strategy to scale its operations while expanding access to dermatologist-developed skincare products.
The company believes Harish’s experience will help accelerate growth across key business functions. His expertise in consumer insights, commercial execution and business development is expected to support the brand’s expansion plans.
Supporting the next growth phase
Chosen by Dermatology continues to invest in experienced leadership as demand for science-backed skincare products grows across India. The company aims to strengthen its commercial capabilities while enhancing customer access through multiple sales channels.
Harish has earned recognition for building high-performing teams and delivering sustainable business growth. His leadership approach combines strategic planning with operational excellence. The company expects these strengths to reinforce its market position and support future expansion.
The appointment reflects Chosen by Dermatology’s commitment to strengthening its executive leadership team. With Harish leading commercial strategy, the company plans to accelerate growth and create greater value for customers and partners alike.