Cetaphil has launched its new Gentle Exfoliating SA Range, developed specifically for oily, acne-prone, and sensitive skin. The introduction marks another step in Cetaphil’s mission to offer science-backed, dermatologist-tested solutions that combine effectiveness with care. The brand also announced Sara Tendulkar as the face of this new range, reinforcing its focus on authenticity and mindful skincare.
A gentle yet powerful formulation
The new range centres on the Cetaphil Gentle Exfoliating SA Cleanser, powered by an innovative Tri-Action Formula. It delivers visibly smoother and refreshed skin after just one use. This formula combines Salicylic Acid (BHA), Mandelic Acid (AHA), and Gluconolactone (PHA) to provide a balanced exfoliating experience. These ingredients actively unclog pores, remove dead skin cells, and lock in hydration, making them ideal for breakout-prone, oily skin.
The formulation is also enriched with Niacinamide, Glycerin, and Panthenol, which work to soothe the skin and strengthen its natural barrier. This ensures that even sensitive skin types can benefit from exfoliation without irritation. Cetaphil’s continued focus on gentle, dermatologist-approved formulations remains evident in this latest innovation.
Science, authenticity, and mindful skincare
Sara Tendulkar’s association with Cetaphil aligns closely with the brand’s values. With a background in Clinical and Public Health Nutrition, she embodies a science-driven and holistic approach to skincare and wellness. Her belief in balanced, mindful living mirrors Cetaphil’s philosophy of combining dermatological expertise with everyday practicality.
Through her involvement, the brand aims to connect with a new generation of skincare users who prioritise both results and safety. A digital-first campaign will amplify the partnership, showcasing Sara’s belief in science-backed skincare and gentle, mindful self-care.
Leadership in dermatological care
The launch of the Gentle Exfoliating SA Range is part of the company’s broader commitment to advancing dermatological care. Raghvendra Sadashiva, Managing Director of Galderma India, noted that the company continues to blend science, innovation, and dermatological expertise to meet diverse skin needs.
He also highlighted that Sara Tendulkar’s association with Cetaphil reflects the brand’s vision of promoting confidence through science-backed skincare. Her genuine, relatable approach resonates strongly with today’s generation, making her an ideal partner for this campaign.
Completing the Routine
In addition to the cleanser, the Cetaphil Gentle Exfoliating SA Lotion complements the range, offering softer and smoother skin. Formulated with the same blend of actives, it delivers hydration and barrier protection while maintaining the gentle exfoliating benefits.