Here’s how beauty has been redefined in 2021!
The year 2020 will go down in history as the pandemic changed our daily lives. As our work, schooling and social lives transformed into online versions of their previous selves, traditional dermatology also changed. The new year 2021 heralds a boom in online dermatology and natural looks – here is a look at what the new year holds.
Online dermatology is set to become a necessity in 2021. New technologies have enabled online and tele consultations between patients and doctors through processes of uploading images and providing information about skin concerns digitally. Additionally, personalised skincare is also, often times, available at home, in order to help you achieve and maintain your skin health through the pandemic times. In the new year, many treatments will focus of the ‘upper areas’ of yours face, such as temple fillers, hairline definers, and treatments to help lift the eye and eyebrow areas. All treatments to help reduce dark circles, puffiness and wrinkles, will be in high demand. Additionally, injectables are predicted to rule the roost in 2021. Injectables, botulinum toxin and other fillers have become more popular than ever – a reason being the ‘virtual reflection’ – which has essentially a prolonged period of looking at ourselves on screen – that clients seek to perfect.
Keeping in natural
Apart from treatments, what clients may want is a subtle look – rather than using injectables for dramatic effect, people would want to create a look of having done nothing at all! So, subtle interventions, a focus of the quality of skin, natural shapes, natural tones and natural looks will be the new look in this new year. Injectable moisturisers will be requested for their subtle but radiant results, and will be much in demand in combination with non-invasive treatments such as radiofrequency. In fact, plastic surgeons will be working more with their non-surgical colleagues to help patients achieve these results.
Keeping in simple
The year 2021 will see a cut back in multi-step skin care because of tighter budgets due to COVID, as well growing awareness of the negative impact of the beauty industry on the environment and climate. For this reason, doctors will be looking at multipurpose products instead of multi-step treatments. This is not just for the face but also for the body – gentle and effective treatments or products such as scrubs, exfoliants, serums and oils will be much in demand to treat lax skin, elasticity, and uneven tone.
Keeping it touch-free
Naturally, no-touch treatments will be sought after during the ongoing pandemic times. At clinics, this regime might include a ‘self-do’ trolley equipped with cotton pads and cleansers so a client can wash their own face before the get set-up for no-touch treatments for instance with LED lights and devices for full body lymphatic drainage to help with aches, cellulite etcetera – all from a distance. Other similar no-touch treatments include a microcurrent perfector for lift and muscle tone – once again without therapist contact.
Keeping it at home
Homecare will be in high demand. Prolonged online video calls, masks that put the upper face in focus, and a demand for ‘baby soft natural looks’ have led to an increase in demand for products that enhance how our skin looks as well as feels. Being at home has meant wearing less make-up and focusing more on the quality of the skin – sales of acids and peels such as AHA, BHA and PHA have grown significantly. Vitamin A and C as product ingredients will be highly sought after.
All in all, the year 2021 will continue seeing a growth in the beauty industry, albeit with subtle, fresh changes.