How can you use Botulinum toxin to be your best-selling service
As part of the Aesthetic Medicine Digital Series, Dr Apratim Goel, CEO and Medical Director, Cutis Skin Solution, recently conducted a webinar on ‘how can you use Botulinum toxin to be your best-selling service’. The session focused on which product to use, right dilution and storage, applied surface anatomy, basic indications, advanced indications, FAQ’s and how to market.
Here’s listing select key takeaways from the discussion:
• Botulinum toxin is natural, purified protein that relaxes wrinkle-causing muscles to create a rejuvenated youthful look.
• Anatomic Approach to Facial Esthetics: Divide the face into three parts – Upper Third (from Trichion to Glabella); Middle Third (from Glabella to Subnasale); and Lower Third (From Subnasale to Menton).
• Upper third of aging face: Primarily related to chronic ultraviolet light damage, intrinsic muscles of facial expression and their influence on the skin, and gravitational changes from the loss of elasticity of the tissue.
• Upper third of aging face: Treatment is given for clinical conditions such as Glabellar Frown Lines, Horizontal Forehead Lines, and Periorbital Wrinkles (Crow’s Feet).
• Middle Third of Aging Face: Primarily related to photoaging, loss of subcutaneous tissue, loss of cutaneous elasticity, and remodeling of underlying cartilaginous and bony structures.
• Middle Third of Aging Face: Treatment in Middle face is given for facial asymmetry, nasolabial folds, lip wrinkles and lip malposition.
• Lower Third of Aging Face: Primarily related to chronic ultraviolet light damage to the skin, loss of subcutaneous fat, changes due to the muscles of facial expression, gravitational changes from a loss of elasticity of the tissue, and remodeling of the underlying bony and cartilaginous structures.
• Lower Third of Aging Face: Treatment in lower third is given for Perioral wrinkles, elevate corner of aging mouth, smoothening of dimpled/poppley chin, and hyperfunctional neck bands – Turkey Neck.
• Precautions to be taken just after the procedure: Do not lie down for one to two hours after the treatment; frown and smile as much as possible; do not bend down or do strenuous exercises; do not rub or massage the area.
• Side effects: No long-term side effects reported, bruising-rare, rare-heavy eyelid, headache sometimes and diplopia.