Revision treatments on the rise, says RealSelf report
RealSelf has revealed the fastest-growing cosmetic treatments of 2019 and industry predictions for 2020 in its new 2019 Aesthetics Trend Report.
The 2019 Aesthetics Trend Report is based on traffic from consumers in the United States who researched cosmetic treatments on RealSelf.com between January 1, 2019, and October 31, 2019.
One of the most notable trends from this year’s report is the prevalence of treatments meant to correct or revise previous cosmetic surgeries. Hyaluronidase, an injectable enzyme that breaks down hyaluronic acid-based fillers, ranked third on the list of fastest-growing treatments, with50% growth compared to 2018. On the surgical side, a total of four revision treatments made the list, including liposuction revision, with 183% growth; tummy tuck revision, with 100% growth; breast implant removal, with 91% interest increase; and silicone injection removal, with 89% growth.
Morpheus8, Jeuveau, and BodyFX were the most-researched new brands that launched in 2019. It was also a breakout year for Emsculpt. The muscle toning treatment saw a 450% year-over-year interest increase in 2019, making it the fastest-growing cosmetic treatment on RealSelf.
The trend for muscle-toning treatments was predicted to grow throughout 2020. Other predictions included longer-lasting and more versatile injectable fillers coming to market as well as 2020 being coined as the “year of the tweakment”.