Japanese skin care trends are gaining momentum in India as skincare consumers increasingly prioritise minimalist, science-backed routines over complex multi-step regimens. Industry stakeholders believe the rise of Japanese skin care trends could reshape India’s skincare market following the widespread success of Korean skin care trends over the past decade. The shift reflects evolving consumer preferences, particularly among Gen Z and ...
Permanent makeup (PMU) in India is quietly transitioning from a niche beauty offering into a structured, skill-driven vertical within aesthetic medicine. Yet the growth of this industry is not simply about demand or trends. Sustainable progress depends on clinical precision, ethical responsibility, patient trust, and the ability to scale practices without compromising safety. Over the past decade, I have had ...