Skin Beyond Borders (SkinBB), India’s pioneering science-led skincare intelligence platform, is driving a decisive cultural shift this November. It has launched a month-long #YehLadkoWalaKaamHai campaign to lead that change. Challenging outdated beliefs In honour of International Men’s Day, the rolled-out initiative directly challenges the long-held belief that skincare, grooming, and self-care are “ladkiyon ka kaam”. Instead, it positions them ...