The forthcoming launch by Victress Beauty Academy in Surat is a collaboration between ‘Ace Tattooz’, a Mumbai based premier tattoo studio and Raman Chohan, Global Master in Permanent Makeup from Canada. The brand will soon launch its flagship PMU (Permanent Makeup) studio in Surat that will offer the latest technological innovations for customers who want long term makeup solutions. Ace Tattooz, the flagship entity of Victress Beauty Academy is responsible for introducing the new wave of tattoo styles, including God’s tattoos, cartoons, portrait, birds, and animals, realistic and abstract tattoos. The studio is frequented by Bollywood stars including Remo Dsouza and Ranveer Singh among others.
Nikhil Bhanushali, Co-Founder, Victress Beauty Academy, said, “We are delighted to conduct our first training programme in Surat. We find the woman here are inclined towards the latest global beauty trends. We believe this market holds a huge potential for semi-permanent makeup applications. While in many parts of the western world, the segment has already witnessed rapid expansion, it is still in its nascent stage in India. It is our mission to provide the best training and treatments at par with international standards. Hence, we will soon be launching our flagship PMU studio in Surat. We are optimistic that there will be great degree of acceptance for our services in this region.”
Semi-Permanent Makeup, also popularly called cosmetic tattooing, or micropigmentation is one of the fastest-growing specialties in the global beauty industry. It is a process of introducing pigment into the papillary layer of the dermis that produces long-lasting and natural-looking albeit ‘touched-up’ skin. The two most sought-after PMU treatments are microblading for the eyebrows and micropigmentation for the lips.
Microblading is a form of natural-looking, semi-permanent tattoo artistry that is perfect for reconstructing, defining, extending, or filling-in over plucked or sparse eyebrows. Ombre Powder Brows are one of the most sought out styles of semi-permanent makeup. The results of this technique are powdery with a faded front and a crisp tail resembling the look of makeup.
Micropigmentation of lips can enhance the beauty of the natural lip color, give it a fuller look, and make it more expressive. Lip Blush can enhance the beauty of natural lip color, correct asymmetry, and add fullness and definition. This treatment especially helps correct the fading color of lips that is associated with ageing. With increased interest in full or tinted lips, the demand for semi-permanent lip coloring is also witnessing steady growth. Most micropigmentation applications take a couple of hours and treatments usually last for a couple of years with regular touch-ups.
The global medical aesthetics is expected to reach US$ 26.53 billion by 2024 from US$ 10.12 billion in 2016, at a CAGR of 12.8 per cent in the forecast period 2017 to 2024. In the key beauty markets of the USA, CANADA, UK and Europe, there has been a significant rise in diversity. People coming from all walks of life, backgrounds, colour, and gender identities are welcoming the benefits of enhancing their physical appearance. Over the years, there has been a great demand for permanent makeup (PMU) applications in the Indian market, thanks to the changing lifestyle and trends. It is predicted that by the year 2023, PMU segment will grow exponentially in India and will dominate a larger slice of the global market.