Clinikally is raising the bar in beauty tech as India’s fastest-growing platform for skin and hair health. It has become the first Indian startup globally to be featured in Perplexity official case study series. The company achieved this milestone by successfully integrating Perplexity’s Sonar API into its platform. The AI-powered system now drives its product validation and real-time misinformation filtering engine.
Medical-grade accuracy
Clinikally takes a bold and necessary step in an industry flooded with unverified claims, “miracle” ingredients, and over-promised timelines. The partnership empowers the platform to automatically validate claims made across its expanding skin and haircare catalogue. The company flags misleading phrases, detects unscientific formulations, and ensures every product meets strict medical credibility standards.
Prioritising growth
Founder Arjun Soin emphasised that the company focuses on delivering science over hype-based marketing. He highlighted that Clinikally uses the Perplexity Sonar API to validate product claims in real time and scale operations efficiently.
The AI-driven shift has accelerated the company’s clinical review system by 75 per cent. It has reduced manual bottlenecks and helped the brand stay compliant while scaling rapidly. This integration boosts user trust by ensuring reliable care for chronic conditions like eczema, acne, and hair loss without risky guesswork.
Going beyond products
Crucially, the move also boosts the intelligence of Clinikally’s proprietary AI skin analyser, Clara. Clara now pulls recommendations from a medically vetted database, significantly increasing the accuracy, relevance, and safety of personalised skincare routines.
The company embeds AI into its backend and frontend to transform expert-led skincare and go beyond simply selling products. Its blend of dermatologist consultations, real-time skin analysis, and verified product recommendations positions it well above conventional beauty marketplaces.
Patient-first skincare
Clinikally is a platform that combines dermatology and technology to provide expert-led skincare solutions to Indians. The company uses AI to cut through the noise in the wellness industry. It delivers science-backed, patient-first care at scale.