Indian women have long sought skincare products based on global standards, but ITC Dermafique has prioritised creating solutions designed for Indian skin. The brand has launched the Dermafique Indian Skin Knowledge Centre (DISKC). This is dedicated to educating consumers about the unique characteristics of Indian skin and raising awareness about the importance of using suitable products.
To support this mission, ITC Dermafique partnered with Kantar to conduct a comprehensive survey, resulting in the Dermafique Indian Skin Health Report. This report highlights the distinct needs of Indian skin, shedding light on why customised skincare solutions are essential. It also serves as a valuable guide for consumers, dermatologists, and formulators looking to understand Indian skin more deeply.
Key findings from the Indian Skin Health Report
Indian skin is different from other ethnicities in several ways. For instance, it has higher melanin content, making it more prone to pigmentation and tanning. Indian skin also has larger pores, a weaker skin barrier, and lower moisture retention, which increases susceptibility to dryness. These unique characteristics mean that Indian consumers require skincare products specifically designed to address these issues.
Based on these insights, ITC Dermafique offers a range of dermatologist-tested products that target the specific needs of Indian skin. Dermafique offers targeted solutions like De-Pigment Serum for hyperpigmentation, Aqua Cloud Serum for hydration, and Acne Avert Cleansing Mousse for acne. It also provides Pore Minimising Toner for pore care and Sun Defence to combat tanning and sun exposure.
These infomercials emphasise the importance of science-backed skincare solutions formulated specifically for Indian skin. The company provides an AI-powered Smart Skin Advisor that identifies skin concerns and recommends targeted skincare solutions to consumers.
Personalised skincare solutions
ITC Dermafique drives innovation by offering personalised, science-backed skincare solutions tailored to Indian skin. These solutions empower consumers to make informed skincare choices and build routines that truly work.