New global data shows men are increasingly choosing plastic surgery, nearly doubling their procedures in the past few years. The International Society of Aesthetic Plastic Surgery reported this sharp rise at an industry meeting in Paris.
Between 2018 and 2024, the number of surgical procedures on men climbed by 95% worldwide, the society said. Non-surgical cosmetic treatments, such as injections and laser therapy, rose even more sharply at 116 per cent.
Experts say this trend reflects changing norms. Men today feel more comfortable with aesthetic medicine than previous generations did. They also have greater access to procedures and more social acceptance around cosmetic enhancements.
Trend seen in younger men
Younger men, especially those in Gen Z and Millennial age groups, are leading the rise. They seek cosmetic changes earlier than older generations did, the analysis found.
Despite the surge, men still make up a minority of all cosmetic procedures. They represent about 16 per cent of total cosmetic treatments worldwide, meaning women still account for the bulk of procedures.
Industry experts say the shift signals a major change in perceptions of beauty and self-care. Procedures once seen as unusual for men now appear much more mainstream.
Factors driving trend
Medical professionals say several factors drive this trend. Social media and influencer culture expose younger people to images of idealised appearances, increasing interest in cosmetic enhancements. More realistic results from modern techniques may also encourage potential patients. (Context from industry trends.)
Non-invasive options appeal in part because they require minimal downtime. Many men choose injectables, fillers, and skin treatments that fit around work and life commitments.
Plastic surgeons note that the growing popularity among men doesn’t mean procedures are just about vanity. Some people pursue changes to correct cosmetic concerns that affect confidence or self-image. Clinics say greater acceptance of cosmetic care allows men to address issues they once might have ignored. (General industry insight.)
Historically, plastic surgery was far more common among women. But increased demand from men plastic surgery has reshaped how clinics market and offer services. Many practices now tailor consultations and procedures specifically for male aesthetics.
Notable cultural shift
Overall, global cosmetic procedure statistics show that aesthetic medicine continues to evolve. Both surgical and non-surgical treatments are becoming more widely used across genders. And while women still lead in numbers, the recent surge among men marks a notable cultural shift.