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After more than 20 years of redefining aesthetic treatments, BOTOX® Cosmetic (onabotulinumtoxinA) has dropped its boldest campaign yet. It is called “The One & Only.” This campaign is created by Allergan Aesthetics, an AbbVie company. It celebrates individuality and authentic self-expression across the country through multiple platforms. Authentic stories. Real lives. Visible results. Moving away from the usual idea of ...

In the last few years, celebrities have become more open about aesthetic procedures. While such topics were once kept secret or seen as taboo, today many celebrities talk openly about the treatments they have had.  This change is not just a trend, as it shows how societal perceptions about beauty, personal choice, and professional care are changing. From stigma to ...

The rising use of GLP-1 medications like semaglutide is creating a new trend in the aesthetic world: the “Ozempic face.” Many people who lose weight quickly notice that their faces lose volume, leading to sagging skin, hollow cheeks, and an older appearance. This side effect is now driving increased demand for aesthetic treatments, ranging from fillers to surgical facelifts. Understanding ...

Artemis Hospitals in Gurugram recently hosted a compelling panel discussion titled “New Age Cosmetic and Aesthetic Wonders” to mark World Plastic Surgery Day. The session brought together experts from dermatology, plastic surgery, gynaecology, and digital media.  The experts discussed how changing beauty standards and rising social media influence are actively shaping the choices patients make today. They highlighted more men ...

Actress Shefali Jariwala’s recent and untimely passing away has brought the medical and aesthetic communities closer together to learn and improve patient care. The exact cause is still under investigation. However, news reports have highlighted the growing use of unregulated IV glutathione treatments and anti-ageing supplements. This is a wake-up call for dermatologists, aesthetic doctors, and wellness experts. One must ...

The allure of innovative equipment and trending treatments often dominates marketing efforts in aesthetic medicine excellence. Extensive experience shows that client satisfaction comes from the expert using the technology, not the technology itself. The most advanced laser or injectable delivers vastly different results depending on the administrator’s skill. Aesthetic dermatology transcends mere tool operation; it demands a practitioner’s artistry, nuanced ...

High-end clinics are buzzing about a new aesthetic trend called the “Mar a Lago face.” Hollywood looks were popular before, but now clients prefer a polished and elite style inspired by figures like Ivanka Trump. It is less about flashy celebrity looks and more about a clean, polished style that fits busy, working people. This change shows how patients now ...

  Janhvi Kapoor and Sara Ali Khan getting IV drips in their vanity vans have brought renewed attention to intravenous nutrient therapy. Once limited to medical use, the treatment is now emerging as a mainstream wellness and beauty trend. Consumers are increasingly embracing IV infusions, driving demand for performance-focused, non-invasive beauty and wellness solutions. What is IV infusion therapy? IV ...

Aakaar Medical Technologies Ltd. will make a powerful impact at the Aesthetic Medicine India Conference and Exhibition (AMI) 2025. The company is set to showcase its innovations at the Bombay Exhibition Centre, NESCO, Mumbai. With over 26 years of expertise, Aakaar continues to redefine beauty and wellness through world-class products, advanced technologies, and clinical education. The company will showcase its ...

When it comes to cosmetic surgeries, it is important to know whether while Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB PM JAY) covers them or not. AB PM JAY has made healthcare more accessible to India’s economically vulnerable populations however, it does not cover elective procedures like these.  The scheme offers an annual ₹5 lakh health cover, but for ...