In today’s aesthetic medicine world, clinical excellence alone is not enough. I have seen firsthand that perception, positioning, and digital visibility increasingly shape patient choice. Building a strong, credible brand has become one of the most critical growth levers for modern aesthetic practices. And that is exactly where public relations, or PR, comes into play. Why PR matters in aesthetic ...
Social media has become one of the first checkpoints for patients – even if they come through a strong personal reference. They will still check your Google reviews, scroll through your social media feeds, and analyse what you post or write – everything is visible and open to judgment. About three months ago, a distant relative of mine had a ...