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It’s a lockdown period for all! On the positive side, this is the time to get our minds running on strategies! Amid the novel coronavirus spread, it’s time to advance business continuity plans and enhance engagement with customers. A relatively young and inexpensive tool, social media certainly has a role to play. It can help the doctors, medical practices and ...

Aesthetic Medicine UK’s social media editor Chris Halpin shares his tips on saving the pennies when it comes to Facebook advertising. No matter how much you plan your content, you’ll never be able to reach your Facebook page’s entire audience in one go. Reports show the “organic reach” of posts on Facebook is usually 7%, meaning non-paid-for content only appears ...