Skin Beyond Borders (SkinBB), India’s pioneering science-led skincare intelligence platform, is driving a decisive cultural shift this November. It has launched a month-long #YehLadkoWalaKaamHai campaign to lead that change. Challenging outdated beliefs In honour of International Men’s Day, the rolled-out initiative directly challenges the long-held belief that skincare, grooming, and self-care are “ladkiyon ka kaam”. Instead, it positions them ...
For decades, society framed skincare as a women-only practice and pushed men to keep their routines minimal and uncomplicated. That mindset is shifting fast. The men’s skincare segment is experiencing a sharp rise in demand. Growing awareness, lifestyle pressures, and a health-focused mindset are driving this shift. Emerging skin concerns drive preventive care Dermatology experts observe that men increasingly face ...
Men are amongst the last ones to actually know what their skin wants. A recent study has revealed how men are ages behind when it comes to taking care of their skin According to a survey conducted by a US-based company called Tiege Hanley, men are nowhere close to women in taking care of their skins. Conducted by AcuPoll , ...