Just like in Black Mirror’s “Nosedive,” where every interaction is rated, dermatology today is increasingly shaped by online visibility and social perception. The practice is no longer only about skin health. Both patients and doctors face constant, subtle scrutiny, with Instagram-ready results, Google reviews, and social media presence influencing expectations. What used to feel like a story from fiction is ...
Social media has become one of the first checkpoints for patients – even if they come through a strong personal reference. They will still check your Google reviews, scroll through your social media feeds, and analyse what you post or write – everything is visible and open to judgment. About three months ago, a distant relative of mine had a ...