In today’s aesthetic medicine world, clinical excellence alone is not enough. I have seen firsthand that perception, positioning, and digital visibility increasingly shape patient choice. Building a strong, credible brand has become one of the most critical growth levers for modern aesthetic practices. And that is exactly where public relations, or PR, comes into play. Why PR matters in aesthetic ...
Public relations (PR) is becoming a powerful force in the Indian aesthetic medicine landscape, which is evolving at a remarkable pace. In 2024, the market stood at $600 million and is projected to more than double to $1.27 billion by 2033, growing at a CAGR of 9 per cent. More broadly, the medical aesthetics market, including devices, is expected to ...