Puresta Lifestyle Private Ltd has launched EVERQ, an AI-powered platform connecting skin assessment with dermatologist-led care. The platform combines AI skin assessment, dermatologist consultations, personalised treatment and ongoing skincare support. EVERQ follows a “Diagnose First. Then Treat.” approach to help consumers understand their skin before choosing treatments. AI-powered skin assessment EVERQ begins with an AI-led assessment that identifies visible skin ...
Puresta raised Rs 34 crore in a pre‑seed round led by Spring Marketing Capital to build its AI platform. The funding positions Puresta as a key player in AI-powered, full-stack dermatology solutions for India’s growing D2C skincare market. Founded in 2025 by Ashish Mishra, Hitesh Dhingra, and Bhisham Bhateja, the company integrates technology, dermatology, and personalised skincare. Puresta plans to ...