Puresta raised Rs 34 crore in a pre‑seed round led by Spring Marketing Capital to build its AI platform. The funding positions Puresta as a key player in AI-powered, full-stack dermatology solutions for India’s growing D2C skincare market. Founded in 2025 by Ashish Mishra, Hitesh Dhingra, and Bhisham Bhateja, the company integrates technology, dermatology, and personalised skincare. Puresta plans to ...
Artificial intelligence (AI) now makes skincare and haircare advice instantly accessible, often with just a click or a submitted photograph. Users can quickly receive personalised recommendations without visiting a clinic or specialist. While this technological convenience may feel empowering, Dr Ajara Sayyad urges users to exercise caution. The board-certified dermatologist and Medical Director at The Éterne Clinic in Mumbai warns ...
There’s an overwhelming amount of skincare products promising miraculous results. From anti-aging serums to acne treatments, consumers are constantly seeking solutions tailored to their unique needs. With so many options and confusing claims, how can we know what will work for our skin long-term? Enter SkinGPT, an innovative AI tool designed to simulate the long-term effects of skincare products. What is ...