Puresta Lifestyle Private Ltd has launched EVERQ, an AI-powered platform connecting skin assessment with dermatologist-led care. The platform combines AI skin assessment, dermatologist consultations, personalised treatment and ongoing skincare support. EVERQ follows a “Diagnose First. Then Treat.” approach to help consumers understand their skin before choosing treatments. AI-powered skin assessment EVERQ begins with an AI-led assessment that identifies visible skin ...
Skin Beyond Borders (SkinBB) has launched an audited skincare ecosystem for Indian consumers. The platform combines artificial intelligence, dermatologist expertise, product verification and scientific ingredient information. SkinBB designed the ecosystem around Indian skin, climate and consumer needs. The company aims to help consumers make skincare decisions based on evidence rather than online trends. Product verification comes before discovery The company ...
Puresta raised Rs 34 crore in a pre‑seed round led by Spring Marketing Capital to build its AI platform. The funding positions Puresta as a key player in AI-powered, full-stack dermatology solutions for India’s growing D2C skincare market. Founded in 2025 by Ashish Mishra, Hitesh Dhingra, and Bhisham Bhateja, the company integrates technology, dermatology, and personalised skincare. Puresta plans to ...
Artificial intelligence (AI) now makes skincare and haircare advice instantly accessible, often with just a click or a submitted photograph. Users can quickly receive personalised recommendations without visiting a clinic or specialist. While this technological convenience may feel empowering, Dr Ajara Sayyad urges users to exercise caution. The board-certified dermatologist and Medical Director at The Éterne Clinic in Mumbai warns ...
There’s an overwhelming amount of skincare products promising miraculous results. From anti-aging serums to acne treatments, consumers are constantly seeking solutions tailored to their unique needs. With so many options and confusing claims, how can we know what will work for our skin long-term? Enter SkinGPT, an innovative AI tool designed to simulate the long-term effects of skincare products. What is ...